- In 1970 Joseph signed a contract with the New York Port Authority to design and manage the restaurant and food services for the World Trade Center and was the visionary of the Windows on the World restaurant.
- From Wikipedia "After Baum's success at the Newarker, he took over the specialty restaurant division of Restaurant Associates in 1955, attracting talented individuals such as Stuart Levin, George Lang, Alan Lewis, Tom Margittai, and Paul Kovi to run the company's themed restaurants. Baum spared no expense, hiring top architects, designers, and consultants such as James Beard and Julia Child. He went on to become president of the company. ... "
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